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Geoff Burch: Selling a Tank to Genghis Khan
Geoff Burch, "Britain’s toughest business guru", explains what is wrong with the current way to sell technology by choosing a strange and very funny example: How could you sell a tank to Genghis Khan?
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[...] why not, it’s only technology? Like the business guru Geoff Burch (who you’ll see in the video) I get called every week by people who want to sell me faster [...]
Pingback by Could You Sell A Tank? from Jeremy Jacobs Host Presenter — April 16, 2012 @ 7:06 pm