Seth Godin: All Marketers are liars

The speech of Seth Godin about "permission marketing" at Google was one of the first speeches I wanted to include here when I started Spoken Gems. Even if you’re not interested in marketing it is fun to watch.

I also recommend Seth Gondin’s blog. It might seem a little bit odd at first but once you get used to it, it’s amazing how many great articles you can find there.

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Geoff Burch: Selling a Tank to Genghis Khan

Geoff Burch, "Britain’s toughest business guru", explains what is wrong with the current way to sell technology by choosing a strange and very funny example: How could you sell a tank to Genghis Khan?

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Guy Kawasaki: The Art of the Start

Guy Kawasaki talks about why entrepreneurs need mantras instead of mission statements and why they should ask women about their business model. This one is a must-see for all people thinking about starting a business.

If you’re interested in more of his thoughts, visit his blog.

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Richard St. John: Secrets of success in 8 words, 3 minutes

Richard St. John interviewed 500 successful people to identify the factors of being successful. Those are the eight principles brought to you in a 3 minute TED Talk:

More of this can be found in his book 8 to Be Great: The 8 Traits that Lead to Great Success.

 

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Matt Mason: The Pirate’s Dilemma

When piracy affects your business, you should find a way to compete with them instead of sueing them.

This is the message Matt Mason, the Editor-in-chief of of the seminal magazine RWD, sends to all the major companies. And he comes up with some forgotten facts about industries based on piracy.

More about Matt Mason and his book "The Pirate’s Dilemma"

Filmed at The Medici Summit, March 3rd 2008, Scottsdale, Arizona.

UPDATE: And since he believes, that you can’t control piracy, you can download the book for any price you want.

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