The speech of Seth Godin about "permission marketing" at Google was one of the first speeches I wanted to include here when I started Spoken Gems. Even if you’re not interested in marketing it is fun to watch.
I also recommend Seth Gondin’s blog. It might seem a little bit odd at first but once you get used to it, it’s amazing how many great articles you can find there.
Guy Kawasaki talks about why entrepreneurs need mantras instead of mission statements and why they should ask women about their business model. This one is a must-see for all people thinking about starting a business.
If you’re interested in more of his thoughts, visit his blog.
When piracy affects your business, you should find a way to compete with them instead of sueing them.
This is the message Matt Mason, the Editor-in-chief of of the seminal magazine RWD, sends to all the major companies. And he comes up with some forgotten facts about industries based on piracy.
Filmed at The Medici Summit, March 3rd 2008, Scottsdale, Arizona.
UPDATE: And since he believes, that you can’t control piracy, you can download the book for any price you want.