When piracy affects your business, you should find a way to compete with them instead of sueing them.
This is the message Matt Mason, the Editor-in-chief of of the seminal magazine RWD, sends to all the major companies. And he comes up with some forgotten facts about industries based on piracy.
Filmed at The Medici Summit, March 3rd 2008, Scottsdale, Arizona.
UPDATE: And since he believes, that you can’t control piracy, you can download the book for any price you want.